Samsung's global smartphone market share slips in Q3

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The estimates from Strategy Analytics for the third quarter of 2018 claim there were 360 million smartphone shipments globally, a figure that is a decrease of 8.4 percent year-on-year from the 393.1 million in Q3 2017.

Counterpoint Research released earlier today the latest report on global smartphone shipments.

However, Chinese smartphone brands, including Huawei, Xiaomi, and Oppo, have seen a sharp rise in the same quarter.

The researchers said a slowdown in China is a major factor in the slump in global sales, while noting that the market could pick up next year as makers introduce new devices compatible with superfast 5G, or fifth-generation wireless networks. It shipped 52 million devices, up from 39.1 million units in the same quarter past year, thanks to its P and Mate lineups and the phones offered by its Honor sub-brand. The Chinese firm shipped 51.8 million units in the third quarter. It holds 13 percent of the total market shares, a 3 percent increase from previous year. The firm says 355.2 million units were shipped in total during the quarter, a year-on-year decline of 6%.

This trend suggests that the companies are reducing their dependence on domestic sales and expanding to markets outside China, such as countries in the Asia Pacific and Europe, Pathak said. Apple shipments remained unchanged but the revenue increased by 29 percent with a record average selling price of $793. IDC points out that Samsung's dominance in the smartphone space is under pressure "from all directions" thanks to the rapid growth of competitors emerging markets.

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Two more Chinese brands were included in the top-five list in terms of global market share, with Xiaomi and OPPO accounting for 9.2 percent and 8.7 percent, respectively.

IDC pointed to problems in the Chinese market, which accounts for around a third of all smartphone sales.

This is also affecting local smartphone players in the emerging economies, that are struggling to maintain a foothold, said Shobhit.

Xiaomi once again grew its share to a new company high capturing 9.7% of all smartphones shipped worldwide in 3Q18. It will take more than an affordable smartphone offering to make the switch from their feature phones to smartphones in the short term.

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