The Google Chrome team previously put measures in place to prevent abusive ad experiences. Sites with known abusive behavior will have all ads blocked in the Chrome browser automatically. But then ads find a way out somehow, and manage to show up every now and then much to the dismay of Chrome users.
Google emphasised its new security decision is part of an effort to ensure "users can interact with their intended content on the web", rather than being bugged by abusive experiences.
"In fact, more than half of these abusive experiences are not blocked by our current set of protections, and almost all involve harmful or misleading ads", he added.
Unexpected Click Areas: Transparent backgrounds, non-visible page elements, or other typically non-clickable areas that lead to an ad or landing page when clicked. Granted, some of these sites might not be aware that they're using abusive ads so Google will be giving them a 30-day grace period to act once their site has been flagged.
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In November 2017, Google implemented in Google Chrome several protections against so-called "trick to click" that tried to redirect Internet users to unvisited sites to earn money through ads or identity theft.
The company defined abusive experiences as misleading and published a list of conditions that it considered abusive at the time. However, while these protocols protect users against misleading behavior on websites, they didn't tackle the same kind of behavior in ads, pop-up or otherwise.
Redirecting to another page without user interaction If a web page redirects to another page without any user interaction. Chrome 71, due for release in December, will blacklist sites that are repeat offenders and suppress all advertising on those sites.
While Chrome 71 won't actually be out for a few more weeks, you can download it from here as the Chrome beta release. Phishing is done by abusive ads that attempt to steal personal information of the user. Site owners can report such ads to either be corrected or removed. The update is part of Google's longstanding fight against awful internet experiences because of ads.