Amazon is giving everyone free shipping on everything for the holidays

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Instead of the usual $25 order minimum before shipping and taxes, Amazon is offering free shipping almost all orders shipped and sold by Amazon.

Last month, Target announced that from November 1 to December 22, shipping would be free with no minimum spend required. From today, all Amazon customers qualify for free shipping with no minimum spend on "orders that will arrive in time for the Christmas holiday".

Amazon Prime members, including customers enjoying a 30-day free trial of Amazon Prime, will have an exclusive 30-minute early access period to all Lightning Deals.

Prime members, who are already entitled to free two-day shipping, will also receive a new perk: More than 3 million items will be available for same-day delivery during the holiday season.

Amazon Fulfillment Center collapse kills 2
The one in Baltimore formed in the city around 9:42 p.m. damaging roofs of several businesses and an apartment complex in Dundalk. Fire Chief Roman Clark told the Baltimore Sun a 50-foot wall fell down at the Amazon Fulfillment Center as a storm hit the area.

The National Retail Foundation forecasts holiday retail sales will climb by up to 4.8% compared to a year ago. The same week, Walmart announced that two-day shipping would be free for Marketplace items. By comparison, Walmart, one of Amazon's fiercest competitors sells around 75 million products online.

Amazon needs to pump up sales after the company's revenue projection for the rest of the year fell below some wall street analysts' estimates.

In its new announcement, the company again made the case for its flagship membership program, disclosing for the first time that more than half of U.S. Prime members live in an area served by the company's expanding same-day Prime Now delivery service.

Amazon's ultra-fast delivery service, Prime Now, will also offer special Black Friday deals to more than 30% of the United Kingdom population, providing an ideal selection of gifts, gadgets, fashion and Christmas treats which can be delivered in scheduled one- and two-hour delivery windows or within 60 minutes in selected postcodes.

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