The DVR would be able to stream recorded programming to mobile devices, and also interact with existing Fire TV devices over a consumer's home network.
Amazon didn't immediately respond to a request for comment. This is similar to offerings from TiVo and Slingbox. The concept reportedly allows for transmitting the video stream wirelessly to smartphones.
Fire TV or not Fire TV?
TiVo shares fell as much as 10 per cent in afternoon trading in NY. Rumors suggest that the DVR is now being developed at Amazon's Lab 126 R&D center, and we'll probably see a whole lot more, soon.
Gameplay Launch Trailer: Marvel’s Spider-Man
We got to see the comical wit of Peter Parker as he navigates his role of a Friendly Neighborhood Spider-Man. Even Silver Sable , one of Spidey's traditional allies, appears to have it out for him this time.
The same group was behind Amazon's Echo speaker, its ill fated Fire Phone and is also rumoured to be working on a home robot, codenamed Vesta. There is no release date for the device yet, with Bloomberg noting that the company may still decide not to release the product at all.
Bloomberg noted that Amazon also plans to update its Fire TV stick with newer software and is working to get Fire TV software and video content onto more TVs made by other companies.
There has been rumors of a possible Amazon DVR option for their Fire TVs. Right now, Amazon sells Fire TV sets built by Toshiba Corp. and Westinghouse, and is seeking more manufacturing partners to better compete with Roku Inc., which features its software in many TV models. Fire TV streamers can already play live TV through the Amazon Channels service, but they don't work as DVRs.