As of today, more than half a billion YouTube videos will contain new credits such as songwriter, label and publisher data. The credits are displayed when users click "Show More' on a video description box, and will also include a link to the artists' official YouTube page and any corresponding official music videos, if available". It also provides more opportunities for artists and songwriters to reach YouTube's diverse audience, whether those viewers come to the platform for music videos, science experiments or beauty vlogs!
YouTube's move to offer expanded credits is already attracting rave reviews across the industry, including from Sony/ATV Music chairman and CEO Martin Bandier and PRS CEO Robert Ashcroft, as well as artists like Elton John.
This comes as YouTube prepare to launch their new dedicated music subscription service next week: YouTube Music.
It's a good addition to the YouTube platform, especially considering it will help provide proper credit to artists and songwriters involved in songs.
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And that, right there, is the main reason why all non-Liverpool supporting football fans can be confident thinking about the final.
By contrast, YouTube has clarified that its move had been made possible by the ingestion of metadata from labels, publishers and music licensing societies around the world. This makes YouTube the first-ever site to have credits listed under fan videos.
In a further statement, YouTube said: "YouTube is committed to providing recognition to all of the people who contribute to the creative process, and this is just the beginning". That being the case, the implementation of "Music in this Video" is still a net positive for all those concerned.
YouTube follows in Spotify's footsteps-the streaming service added credits back in February.
Björn Ulvaeus, songwriter, said: "The songwriter is every bit as important as the artist and deserves recognition".