Cook also acknowledged Apple's plans to build a video content business, which have been widely reported upon for months by the TV and movie industry trade press, but only modestly discussed by Apple executives.
But while Cook often touts that Apple itself collects as little data as possible from its customers, it relies on a massive ecosystem of apps for its devices.
"Fearless like the students of Parkland, Florida, who refuse to be silent about the epidemic of gun violence and have rallied millions to their cause", Cook said to rousing applause.
NASA to Send Autonomous Helicopter to Mars
The Martian helicopter also features another innovation: it's powered by solar cells that charge lithium batteries. Since it is a technology demonstration, the Mars Helicopter is considered a high-risk, high-reward project.
Apple has been more supportive of a Trump-backed law that slashed corporate taxes. Apple's CEO also went back to one of JFK's most known morals as he stated that regardless of each individuals passion and the paths they take in life they should all Aspire to leave this world better than what they found it.
Cook's calculus is shrewd: His underlying argument, tucked within the speech, is a reminder that Apple considers itself a trustworthy and socially responsible employer, which plays well in the Silicon Valley recruiting wars. He also couldn't resist taking a subtle jab at Facebook and its poor handling of user data. At its current trajectory, Apple Music is on track to overtake Spotify for paying customers in the US this summer.
In April, Apple Music announced that it had crossed 40 million active paid subscribers and 8 million trials.
Rubenstein co-founded Carlyle Group LP, a private-equity firm that invested in the Beats consumer-electronics and streaming businesses. "We're not ready to give any details on it yet".