Snapchat Launches A New Redesign After Listening To Users' Feedback


The self-destructing messages service is now rolling out a new design to iOS users, undoing at least a few of the contentious changes it introduced with its previous redesign. The developers moved your friends' Stories to the right-hand side of the app. Finally, the app opens in camera mode, just as it did before the redesign.

"We learned that combining watching Stories and communicating with friends into the same place made it harder to optimise for both competing behaviours", Snapchat CEO Evan Spiegel said at the start of the month, The Verge reports. Like the previous redesign, however, your friends' Stories remain separate from branded content.

The revamp of its app, unveiled late a year ago, was widely met with a negative response by users, and share prices were sent tumbling when reality star Kylie Jenner voice her disapproval of the new look and layout.

A redesign of the app followed, although it has been immensely polarizing.

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This update is iOS only for now and there's no word yet on when it will come to Android.

In order to better appeal to advertisers and maximize profit, a Snapchat redesign was introduced that was wildly unpopular with the majority of users.

Snapchat acknowledges that the new look of the app made people feel uncomfortable using it. The petition garnered over 1.2 million signatures from disgruntled users over the changes that Snapchat made to the app.

As mentioned above, the original Snapchat redesign was meant to help the service make more money but it seems to have failed spectacularly in that regard. We'll have to wait and see!