The webpage has a date on it, May 23, which is likely the day that EA will release more information about the next Battlefield game.
The reveal of Battlefield V seems to be very close: in the past few hours, an Easter egg of Battlefield 1 has been discovered that refers to a page of Electronic Arts (called Never Be The Same) that shows the date of May 23, 2018, in addition to a hashtag of #Battlefield. Doing so plays the Battlefield theme tune, makes a zombie noise, and gives players a special dog tag marked with the morse code for "secret revealed". It is entirely possible that we may get two different Battlefield games next since this has happened with Battlefield Hardline and Battlefield 1.
Found in the Fort de Vaux map of the They Shall Not Pass expansion, the door is labeled "Isolement"-French for "Isolation".
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In Battlefield 1's They Shall Not Pass DLC, which is now available for free, there is a locked door marked "Isolement" ('Isolation') - behind which zombie-like noises could be heard. Players from the Battlefield subreddit and Battlefield 1 Easter Egg Discord recently unlocked a sealed door hidden inside the game, which had been locked for the past year with no way of opening it.
Inside the room is four abandoned bunks, a painting of a horse, a drain, unusual marks on the wall and two valves. These water drips drop in morse code that spells out the web address ea.com/neverbethesame. They're the ones who find news like this: the new Battlefield game will be revealed on May 23rd, and features the tagline "Never Be The Same".