Uber is launching a rental vehicle service inside its app


The move comes as part of the ride-hailing company's ongoing efforts to improve its relationship with its drivers, and follows Uber's 180 Days of Change program, which was launched previous year to address improvements sought by drivers.

Uber has long billed itself as much more than a ride-hailing service.

Jump won't appear in the traditional carousel of Uber options such as UberPOOL and UberX; Riders can access the Jump map by selecting the "Bike" option in Uber's menu. Getaround lets users rent private cars from their owners - often at costs cheaper than auto rental companies - and allows owners to make money on their vehicles when they aren't using them.

Uber CEO Dara Khosrowshahi said he still believes self-driving cars are a "very important part of the solution of getting rid of vehicle ownership".

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The company did not reveal the details of the logistics of the deals, such as Uber's financial relationships with Getaround and Masabi.

The launch came after the "180 days of change" program introduced by Uber past year in June for making amendments as per the request of the drivers, like tipping and compensation for the time spent by the drivers while they wait for their passengers. There's no word yet on when the service will spread to other cities. As part of the partnership, people will be able to purchase bus and rail tickets with the Uber app. The two companies worked closely together to design the app experience and to integrate the Uber app seamlessly with Getaround.

Owning and operating its own bike-share service may help Uber mitigate the threat that e-bike and e-scooter services pose to the ride-hail company's business, specifically for trips under three or so miles. Given the amount of data Uber will collect as a result of offering multiple ways of getting around town, the company plans to work with Washington D.C.'s departments of transportation and Department of For-Fire vehicles, as well as SharedStreets, a non-profit driven project that aims to facilitate data sharing around transportation in cities.

In addition to that pilot in D.C., the company is making its anonymized traffic data available in 12 more cities including Amsterdam, Bangalore, Brisbane, Cairo, Hyderabad, Melbourne, Mumbai, Nairobi, Perth, Pittsburgh and Toronto. Before the days of Khosrowshahi, Uber was reluctant to share data with cities.