Tinder Loops Video Feature Now In Testing


Tinder Loops allows the dating app's users to take a two-second video of themselves and loop it. "And be quick about it, because everyone who's anyone will be showing off their moves".

The company announced its new video feature in a blog post today. The adjustments are created to limit the information apps can gather from users following the Cambridge Analytica scandal, which Facebook now says affected 87 million users, up from the "approximately" 270,000 initially reported by the social media giant in March.

But at only two-seconds long, Loops are not as intimidating as posting a "real" video for users who are more shy. The video format is also a lot like Instagram's Boomerang. But it's likely that Tinder users will find other use cases for looping videos beyond that.

Loop is now being tested on iOS devices in Canada and Sweden. To add Loops, users will have to go to their Tinder profile and then tap on "Add Media". "We anticipate Tinder Loops will lead to even more matches and conversations and look forward to seeing how our users creatively adopt the feature", he added. Roderick Hsiao, a software engineer at Tinder, said on Twitter that users can also try the desktop site if they need to access Tinder immediately.

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Tinder gives users the option to log in with Facebook, and sync their Facebook pictures with their dating profile.

"Loops represents the next step in the evolution of our classic profile", Tinder's chief product officer Brian Norgard told TechCrunch.

Tinder Loops now supports only videos or Live Photos imported from your iOS Camera Roll. There's now no way of capturing Loops right inside the Tinder app, but it isn't hard to imagine that that could change in the future. Tinder Loops can be created from two seconds of any video. To encourage testers to start uploading Loops, Tinder is allowing a subset of its testers to upload a total of nine pictures/Loops to their profile instead of just six.

Tinder would not be the first dating app to dabble with video.