Virgil Abloh is now one of the most significant individuals in the world of sneakers.
The direction Louis Vuitton's Menswear over the past year or so took, it doesn't come as a surprise why Virgil Abloh is the ideal candid to take on the roll. The DJ and creative connoisseur interned at Fendi (alongside Kanye West) back in 2009, was nominated for a Grammy for his work as art director on Jay-Z and Kanye's 2011 album Watch The Throne, and launched his highly-coveted label Off-White in 2013.
Abloh, whose primary residence is in Chicago with his wife Shannon Abloh, is expected to uproot his family to the LVMH Moët Hennessy Louis Vuitton headquarters in Paris.
Abloh's affiliation with West was not his only foray into the music industry.
He continued: '[Abloh's] sensibility towards luxury and savoir-faire will be instrumental in taking Louis Vuitton menswear into the future'.
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"For the last eight to 10 years we've been having this conversation about what's new, and for me, that has to do with making luxury relatable across generations", Abloh told the Times.
"It is an honour for me to accept the position of men's artistic director for Louis Vuitton".
Fashion insiders have long had Abloh on their radar.
Kim Jones who departed the house in January and just landed at Dior Homme, also designed sneakers with Nike, experimented with sportswear, and connected Louis Vuitton to the well known cultish skatewear brand Supreme. "The first thing I am going to do is define new codes".
With his new post, the first generation Ghanaian-American designer, will become one of just two black designers to hold a high-profile position at a major fashion brand-the other being Balmain's Olivier Rousteing, reports The Guardian. My muse has always been what people actually wear, and I am really excited to make a luxury version of that'.