Facebook announces new privacy tools for users following data controversy

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In its first step to try and restore confidence in its platform after the Cambridge Analytica fiasco, Facebook has unveiled more organized privacy settings and a new data management tool called "Access Your Information".

Facebook on Wednesday unveiled new privacy settings aiming to give its users more control over how their data is shared, following an outcry over hijacking of personal information at the giant social network.

"Most of these updates have been in the works for some time, but the events of the past several days underscore their importance", Egan and Beringer said.

The new Privacy Shortcut menu makes it easier for users to manage what information they share on Facebook.

In this release on Data Privacy Day, Facebook announced an initiative to make privacy controls easier to find: a feature titled "Privacy Basics". It would also allow users to review and delete data they have shared, including posts and search queries.

Alston, who has been in the role nine months and previously worked at Pinterest for almost four years, said Facebook's leadership team is in overdrive dealing with the current data issues, that it takes its commitment to users "really seriously" and now vows to do better. The changes are meant to "better spell out what data we collect and how we use it", Egan and Beringer wrote, adding that this is "about transparency - not about gaining new rights to collect, use, or share data".

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Facebook also said it will propose updates to its terms of service in the coming weeks and update its privacy policy, but gave no further details.

Barley has demanded a "comprehensive investigation" into whether German users were affected by the illegal use of information from millions of Facebook profiles during "electoral strategy" work by the company Cambridge Analytica for the U.S.

The company is also facing tighter European regulations in the coming months.

Of course, Facebook users can also permanently cancel their accounts - as advocates behind the #DeleteFacebook movement urge - which is an outcome the company would like to avoid. "There are more than 25 million fans who engage with Playboy via our various Facebook pages and we do not want to be complicit in exposing them to the reported practices", the company said Wednesday.

Facebook has announced a series of changes to its privacy tools as it continues to deal with the fallout of the recent data scandal. She pointed out that in 2010, Zuckerberg said in the Washington Post that Facebook users needed simpler controls over their privacy and had promised then that Facebook would "add privacy controls that are much simpler to use".

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